Privacy Policy

Effective as of January 16th, 2019

Pulse respects your privacy and is committed to transparent privacy practices. This “Privacy Policy” explains how Pulse (collectively“Pulse“, or “we“, or “us“, or “our“) collects, uses and shares your personal information in connection with your use of and explains your choices for how we handle your personal information. For convenience, the Site and our services are collectively referred to as the“Service.”

1. Contact details of the controller and the data protection officer

This data protection information applies to data processing by:

Address: Pulse, WeWork, 15 Bishopsgate, London EC2N 3AR



All interested parties and visitors to our website reach our data protection officer at:


2. What personal data do we collect?

We collect the following types of personal data from you:

A)  Contact information – such as first name, email address, postal code

B)   Data we collect when you are visiting our website – such as IP address of the requesting device, date and time of access, name and URL of the retrieved file, website from which access is made (referrer URL), used browser and if applicable, the operating system of your computer as well as the name of your access provider

C)     Marketing data – such as  the device you are browsing from, its operating system, and browsing behaviour on the website

3. How do we collect your personal data?

We collect your personal data in the following ways:

1.     When you sign-up for our service - when you sign up for our service, we collect certain personal data such as first name and email address

2.     Through the use of our service - when you use our service, we collect personal data about your use of it such as frequency of use and time of access

3.     From third-parties - we receive personal data about you and your activity from third-parties, including advertisers and partners we work with. We will use this personal data either where you have provided your consent to the third-party or to us. Data sharing is taking place where we have a legitimate interest to use the personal data in order to provide you with our service

4.    What do we use your personal data for?

We may use your personal data for the following purposes (“Processing Purposes”):

Processing Purposes

Type(s) of personal data

Legal basis

To assist in the development, testing, enhancement and services

Type A, B, C

Legitimate interest

To communicate with you, either directly or through on of our partners about marketing, research, surveys and promotional purposes

Type A, C

Legitimate interest

Internal business purposes, including security, analytics, audit, and for our core operational activities

Type A, B, C

Legitimate interest

If we process your data to protect legitimate interests, you may object to such processing by contacting, free of charge at any time.

Third-party service providers

We transmit your data to third-party providers for the purposes stated in this privacy policy.  Those providers are listed in Marketing Tools and Analytics tools.

Transfer to other countries

Service providers who process personal data on our behalf outside the European Union (so-called third countries) are only used if there is an adequacy decision by the European Commission or appropriate or appropriate guarantees to the recipient for that third country, such as the EU-US Privacy Shield.

5. Cookies and similar technologies

When you visit our website, we store information on your computer in the form of cookies. Cookies are small files that are transferred from an internet server to your browser and stored on your hard disk. In the cookie information is stored, each resulting in connection with the specific terminal used. However, this does not mean that we are immediately aware of your identity.

We use two types of cookies. On the one hand, the use of cookies serves to make the use of our offer more pleasant for you. For example, we use so-called session cookies to recognize that you have already visited individual pages on our website. These are automatically deleted after leaving our page. In addition, to improve usability, we also use temporary cookies that are stored on your device for a specified period of time. If you visit our site again to take advantage of our services, it will automatically recognize that you have already been with us and what inputs and settings you have made, so you do not have to re-enter them.

On the other hand, we use cookies to statistically record the use of our website and to evaluate it for the purpose of optimizing our offer. These cookies allow us to automatically recognize when you visit our site again that you have already been with us. We also use cookies for marketing purposes. These cookies store behavioral information about users obtained through the observance of their browsing habits, which allows a specific profile to be defined in order to show advertising on the basis of such profile. These cookies are automatically deleted after 14 months.

The data processed by cookies are for the purposes mentioned to protect our legitimate interests as well as the third party pursuant to Art. 6 para. 1 sentence 1 lit.f GDPR required.

If you do not want your computer to be recognized the next time you visit, you may also decline to use cookies by changing the settings in your browser to "decline cookies". The respective procedure can be found in the operating instructions of your respective browser. If you refuse the use of cookies, however, it may lead to restrictions in the use of some areas of our websites.

6. Marketing Tools


We are using Mailchimp (The Rocket Science Group, LLC, 675 Ponce de Leon Ave NE, Suite 5000, Atlanta, GA 30308 USA) for the purposes of sending you personalized emails to keep you informed about our product and services. Your email address, the registration data, the time of registration and the IP address used for registration will be saved until you unsubscribe from the newsletter. The storage serves the purpose to send you the newsletter and to prove your registration.

Google AdWords

We have integrated Google AdWords on this site. Google AdWords is an Internet advertising service that allows advertisers to run both Google and Google Network search engine results. Google AdWords allows an advertiser to pre-set keywords that will display an ad on Google’s search engine results only when the search engine retrieves a keyword-related search result. On the Google Network, ads are distributed to topic-related sites using an automated algorithm and according to pre-defined keywords. The operating company for the services of Google AdWords is Google Inc., 1600 Amphitheater Pkwy, Mountain View, CA 94043-1351, USA.

The purpose of Google AdWords is to promote our site by displaying interest-based advertising on third-party websites and in the search engine results of Google’s search engine, and by displaying third-party advertisements on our site. If an affected person reaches our website via a Google ad, a so-called conversion cookie will be placed on Google’s information technology system by Google. The data and information collected through the use of the conversion cookie is used by Google to provide visitor statistics for our website. These visit statistics are then used by us to determine the success or failure of each AdWords ad and to optimize our AdWords ads for the future.

Neither our company nor any other Google AdWords advertiser receives any information from Google that could identify the data subject. The conversion cookie stores personally identifiable information, such as the websites visited by the affected person. The affected person can prevent the setting of cookies by our website, as already described above, at any time by means of a corresponding setting your browser used and thus permanently contradict the setting of cookies. Furthermore, a cookie already set by Google AdWords can be deleted at any time via the Internet browser or other software programs. In addition, the data subject has the opportunity to object to Google’s interest-based advertising. To do this, the person concerned must access the link  from each of the browsers they use and make the desired settings there. Additional information and Google’s privacy policy can be found at here.


On this website or in e-mails you receive from us, there might be links included to Typeform. Typeform is a product to provide answers to given questions.

The operator of Typeform is the Spanish company TYPEFORM S.L., with registered address Carrer Bac de Roda, 163, 08018 Barcelona.

We only save the information you enter in the provided form and only for the given purpose mentioned in the Typeform survey description. Wherever possible, we commit to anonymizing data to further ensure the protection of our users. Any personal data collected that is not necessary for the execution of the task will be deleted. The data we collect will be routinely pseudonymised and later deleted, as long as they are no longer required to fulfil the contract.

Typeform is further explained under the following link:

Typeform explains how they comply with current EU data protection law and with the GDPR here:

7. Analytics tools

Google Analytics

We use Google Analytics, a web analytics service provided by Google Inc., for the purpose of designing and continuously optimizing our pages (1600 Amphitheater Parkway, Mountain View, CA 94043, USA, hereafter “Google”). In this context, pseudonymized usage profiles are created and cookies are used. The information generated by the cookie about your use of this website such as:

  • Browser type / version
  • Used operating system
  • Referrer URL (the previously visited page)
  • Time of server request

All information is transmitted and stored on Google servers in the US. For the US, there is a European Commission adequacy decision (EU / US Privacy Shield) under which Google is certified. The information is used to evaluate the use of the website, to compile reports on website activity and to provide other services related to website activity and internet usage for the purposes of market research and tailor-made website design. This information may also be transferred to third parties if required by law or if third parties process this data in the order. Under no circumstances will your IP address be merged with any other data provided by Google. The IP addresses are anonymized, so that an assignment is not possible (IP masking).

You can prevent the installation of cookies by setting the browser software accordingly; however, we point out that in this case not all features of this website may be fully exploited. In addition, you may prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) and the processing of this data by Google by downloading and installing a browser add-on .

For further information about privacy related to Google Analytics, see the Google Analytics Help Center .

Facebook conversion pixel

We use the “conversion pixel” or visitor action pixel from Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”) to track the effectiveness of Facebook ads for statistical and market research purposes. By calling this pixel from your browser, Facebook can see whether a Facebook ad was successful. For this we receive exclusively statistical data from Facebook without reference to a specific person. In particular, if you are logged in to Facebook, we also refer to their  privacy information . Please click here  if you wish to revoke your consent to conversion pixels. Alternatively, you can disable the Facebook Pixel on the Digital Advertising Alliance page at the following here .

8. Security

The security of your personal information important to us. We take a number of organizational, technical and physical measures designed to protect the personal information we collect, both during transmission and once we receive it. Our security is subject to constant improvement and our privacy policies are constantly being revised. Please make sure you have the latest version.

9. Personal data retention

We store personal data only as long as we are entitled to do so and the processing purpose is not eliminated. For the duration of storage of personal data, the respective statutory retention period applies. After the deadline, the corresponding data will be routinely deleted, if they are no longer required to fulfill the contract or to initiate a contract.

10. Your rights

Information and correction

You can receive information from us at any time free of charge if personal data about you are processed by us and also concretely which data about you are stored as well as a copy of the stored data. You can also correct and complete incorrect data.

Deletion, restriction and the right to be forgotten

You can request that we that we temporarily or permanently stop processing all or some of your personal data or in accordance with Art. 17 GDPR, demand the deletion of your personal data stored by us.

Data portability

You have the right to request a copy of your personal data in electronic format and the right to transmit that personal data for use in another party’s service.

Right to object

You can withdraw your consent at any time and also have the right to object to our reliance on our legitimate interests as the basis of our processing of your personal information that impacts your rights. You can submit these requests by email to or our postal address provided above. We may request specific information from you to help us confirm your identity and process your request. Applicable law may require or permit us to decline your request. If we decline your request, we will tell you why, subject to legal restrictions.

Right to complain to supervisory authority.

You also have the right of appeal to the competent supervisory authority as well as the possibility of seeking legal remedies.

11. Update to this Privacy Policy

This privacy policy is currently valid. As a result of the further development of our website and offers thereof or due to changed legal or official requirements, it may be necessary to change this privacy policy. The current privacy policy can be viewed and printed by you at any time on the website at

As of: 16.01.2019